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Rover Goes Digital in Cobb County

August 2, 2018

Dogs and cats get digital ID tags in new licensing program through Cobb County and

Marietta, GA (November 1, 2017) --, the world’s fastest way to get lost pets home, and Cobb County home of more than an estimated 300,000 dogs and cats have teamed up to offer four-legged family members a new 21st century ID tag that promises to increase the chances of a lost animal’s return while reducing the number of animals in shelters.

96% of animals returned by PetHub are home in less than a day, before they enter a shelter. “That’s the kind of powerful tool we want to give pet parents in Cobb County.” Such results will support Cobb County in its goal of getting pets back to their families more quickly, and helping to reduce the number of animals in the shelter.

“Over $2 billion is spent annually by shelters in the U.S. to provide food, critical care, and a safe bed to lost animals,” said Tom Arnold, Founder of “Our goal is to get a lost dog or cat home before it can become injured through fights with other animals, taken in by strangers thinking the dog is homeless, or enter a shelter.”

PetHub’s system links a physical ID tag to an animal’s online profile that can be accessed through an encrypted connection by anyone with a mobile device, whether a smartphone or standard cellular phone. That profile can be updated free-of-charge at to allow the owner to list emergency contact information, including that of anyone who helps care for the animal, such as spouses, pet sitters, veterinarians, and other family and friends. Optional upgrades include “found pet” alerts, GPS notifications, and a way to broadcast a missing pet’s profile to local shelters and businesses (think “Amber alert,” but for pets). 

“We were also excited to learn that when pet parents choose to upgrade to PetHub’s optional premium service, PetHub will donate a portion of that revenue back to Cobb County Animal Control, which will help us in offering critical services to the animals in our region,” said Captain Owens.

The new licensing program will launch November 8, 2017. It is important to note that only animals living within the Cobb County service area are eligible for this opportunity. “Starting November 8, 2017, anyone registering a new pet license through will receive the new digital ID tag that is ‘powered by PetHub,’” said Captain Owens. “We are incredibly excited to bring these new, durable, modern and effective pet ID tags into our community.” 

For more information about digital IDs, please visit: